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Camparing Apples with Apples in Home Staging

June 9, 2009

This is a tale of  two Condos and truly is a case of  “All Things Being Equal”  in terms of how Home Staging can GREATLY assist in selling your condo, home or estate.  Well…. almost equal

In November 2008, two condos with the EXACT same floor plans were on the market and were just 2 DOORS APART within the condo community in the highly sought after Westlake Village area.  Both had 2 bedrooms, 2 bathrooms, were 1,149 square feet, fireplace and both had HOA fees of $270 per month.  

Vacant Home Flier

Vacant Home Flier

Condo #1 was actually listed in JUNE 2008                                   

Condo #1 was actually FARTHER AWAY from a busy city street (less noise) and CLOSER to  the community pool

Condo #1 although clean, was left in “as is” condition 






Platinum Home Staging, Inc.

Platinum Home Staging, Inc.

Condo #2 was listed on Oct 31, 2008


Condo #2 was actually listed  $10,000 HIGHER than Condo #1

Condo #2 embraced Home Staging





Condo #1: Priced lower & in “better” location was vacant & on the market since JUNE 2008, only just recently sold on May 5, 2009 for $392,500

Condo #2: was priced higher, embraced some minor upgrades and Home Staging – SOLD on December 4, 2008 for $412,500  (less than 5 weeks on the market)


The small investment in Home Staging can save you THOUSANDS of dollars in carrying costs, maintenance or marketing materials.  Not including the mortgage fees, property taxes or special assessments of the HOA, the Owner of Condo #2 EARNED $22,700 by choosing to listen to their REALTOR and embrace Home Staging!

2 Comments leave one →
  1. June 9, 2009 11:36 pm

    I had seen informally how time on market was affected by home staging, but this in interesting because it compares identical (or nearly so) properties in the same market being listed at the same time. Nice post!

  2. June 10, 2009 3:58 pm

    Connie: I just wanted to say, Congrats on the new Blog!!

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