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Are Your Buyers Hitting a Brick Wall?

March 9, 2010

Often times when opening the front door to a home or condo there is typically an “entry” area. The area that welcomes Potential Buyers with maybe a small table, artwork, plant, etc. and leads them to the next room or area of the home. This “entry” may also be the “Landing Spot” for the Realtor’s marketing brochures or other Realtors to leave their cards. While other homes might have wide open spaces, grand stair cases and vaulted ceiling; there is still usually a small table or the like as described. This was not the case on this home…

This is what Potential Buyers and Realtors saw IMMEDIATELY as they entered this beautiful ranch home: a cold, white, painted brick wall. It is actually the side of a double sided fireplace that splits the massive living space nearly in half. However, as one enters this home there were no walls to place a small table, standard eight foot ceilings and a smaller round table would have just stopped you at the door: not very welcoming. We couldn’t exactly ignore this big white elephant in the room either. The solution:

My Company embraced it and made it as if it were meant-to-be. The brick wall became our “welcome pad” – our entry if you will. With a large color washed painting, textural elements and a touch of sparkle, we added a serving tray with a bright purple orchid to contrast and bring the eye to where the Realtor can now place their marketing brochures. Buyers will no longer hit a brick wall, when they enter their new home! 😉

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