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White Walls and Home Staging: it CAN Work!

March 25, 2010

Did I just say to, “Paint those walls white.” ~ out-loud?!?!?

A few weeks ago my Company was contacted by a wonderful couple who were getting ready to sell their Ventura Keys home.  The home is steps away from the beach and has a HUGE, deep water boat dock with direct water access to the Ventura Marina.  Referred to us by their Realtor, these Sellers have spent some years on the water sailing and now want to retire to a local golfing community.  One thing that both Sellers and their Realtor agreed on was that their home didn’t have that “WOW” factor to appeal to potential Buyers OR be viewed as a “must see” listing on the Internet.

Before Platinum Home Staging, Inc.

The Seller’s proceeded to explain that they never liked their sofa, and the 2 faded chairs were from their prior home and as they explained had, “…seen better days.”  After viewing the house though, it had contemporary architecture and very clean lines, and after the Sellers asked, “We’re getting ready to paint everything: what color would you choose?”  I scarcely could believe my own ears when I heard the word “WHITE” cross my own lips.  (“Did I just say ‘white’ out-loud?!?!?”, I thought to myself)  But in this case, because of the home and architecture it was warranted.  What you can’t see in the picture above are the three HUGE picture windows that overlook the boating channel and gigantic patio outside.

Ventura Keys Home Staging

THIS is what we want Buyers to focus on – so yep, white it had to be.

To add the “WOW” factors we brought the outdoors in with pops of blue to accent the marina colors, water and sky just steps outside the windows.  We kept the contempoary feel with large black and white coastal artwork and didn’t try to make a contemporary home something it wasn’t (traditional) but still added a Cape-Cod feel.  (yes, we brought in new patio furniture and Staged the outdoor living spaces as well 😉

Platinum Home Staging Ventura

A Professional Home Stager is not “One style fits all” but Stages the house to the style, architecture, demographics and lifestyle of the BUYER.  If you are located in the Ventura County or Los Angeles area and ready to sell your home or listing, contact Platinum Home Staging, Inc. for your free Home Staging estimate, or contact the Real Estate Staging Association for an excellent referral to a Professional Home Stager in your area.


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Platinum Home Staging, Inc. (805) 553-9952

Proud RESA-Pro Home Stager

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