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5 Reasons You Should Stage Your Los Angeles or Ventura County Home

December 1, 2011

Something we often hear from Sellers, Realtors, Developers and “Flippers” is hesitation to Stage their homes in the Southern CA area. The “slow” Real Estate market, “low profit margins”, and sometimes personal factors come into play.  Here are five reasons why it IS a smart investment and ultimately why ALL homes can benefit from Professional Home Staging, especially in the Los Angeles and Ventura County areas:

 
 
1) First-Time Buyers: The majority of the people looking to buy homes under $500,000 are First-Time Buyers. They are excited, they are scared, they want to make sure they get the MOST for their money because after all, it’s a BIG investment and they want to make sure that they are making the right decision when buying their first house. Since the majority of the demographic coming to tour your home is going to be the First-Time Buyer your home needs to be marketed towards THEM. Staging your home to its fullest potential and highlighting selling points such as built ins, wood floors or a great garden view will help them remember YOUR home when they are visiting EVERY house in that market.
 
2) Awkward Floor Plans: Often times Developers of smaller homes or condos are trying to maximize every square foot possible for marketing, while flippers may often times remove existing walls to create a more “open” floor-plan; both resulting in awkward floor plans. Small rooms, “bump outs”, lofts or oddly placed windows may leave Buyers guessing and confused. Staging can help define the area in question, while high-lighting other great features of the space ultimately making it feel cohesive, not awkward.
 
3) Size and Scale: Are there bedrooms in your house or listing that contain two HUGE armoires, a dresser, two night stands and a Queen size bed? Typically homes that are overburdened with excess furniture and rooms filled to the brim with accessories or collectables will actually make even a large room feel claustrophobic. Professional Home Stagers can help alleviate the congestion and bring the room back to its original size and scale.  In Vacant properties, Professional Home Staging can actually make a very small room feel large and roomy.
 
4) First Impressions are EVERYTHING: The NAR (National Association of Realtors) announced in 2011 that over 87% of all Buyers shop for homes on the Internet and will literally “write-off” your home with a simple click of a mouse if it does not catch their eye in how the home is presented in those few on-line pictures. Make sure that first impression is a memorable one and that they will WANT to come see your home personally.

5) “The right price will bring your home interest; Staging it will bring offers.” – Gary Keller, Keller Williams. All things be equal: price, location, square footage, number of rooms and bedrooms, etc the price will bring interest to your home; but Staging is what will bring in offers. When touring houses, Buyers make a snap decision within the first ten seconds upon entering your home. “Is it clean?”, “Is it inviting?”, “Is it maintained?” but most importantly, “Can I see myself living here?”  That FIRST impression is what will make your house stand out among the homes that Buyers are touring. You may very well be helping to sell the house down the street by NOT Staging your home.

 
If you are located in the Los Angeles or Ventura County areas and are ready to sell your home or listing, contact Platinum Home Staging, Inc. for your free Home Staging estimate. (818) 878-9936
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